Experts in Incentive Compensation
We’re maniacally focused on improving your team performance
Latitude Ʒ9 is an Incentive Compensation Management solution (ICM) for small to midsize businesses that helps growing companies address critical challenges with paying and reporting on commissions and other incentives with a solution that is easy to deploy, use and manage.
Our mission
To accelerate innovation by developing intuitive solutions across a range of industries. We are committed to helping businesses succeed with easy-to-use and scalable solutions with superior customer support.
Our story
Latitude Ʒ9 has not eXactly taken a typical path to success in serving our customers. Express and SimplyComp, two of Latitude Ʒ9’s flagship solutions, are a spinoff from Xactly Corp, a leading provider of enterprise-class, cloud-based, incentive compensation solutions. The Latitude Ʒ9 flagship solutions have been tried-and-true with a long history of success with hundreds of customers. Our solutions pioneered and evolved the first ICM products designed for the small to medium business with SimplyComp being a category-defining Product Led Growth (PLG) solution.
Co-founders Bernie Kassar and Ron Rasmussen bring a combined 35+ years of Sales Performance Management (SPM) market experience. Both have served as senior executives at Xactly, with Bernie serving as CCO and Ron as CTO. They have strong disciplines in developing quality products that deliver world-class customer experiences. Their expertise and passion for helping companies thrive in this field has led them to create a company that is laser focused on developing ICM solutions for small to medium sized businesses that automate processes, motivate teams and help optimize bottom and top line performance.
Bernie Kassar
Ron Rasmussen
Why the name?
“Latitude” means flexibility, which reflects our commitment to providing flexible solutions that return increased productivity to users across an organization. Conversely, our customers need the flexibility to make changes quickly and easily in today’s dynamic business world.
“Ʒ9” is attributed to the global nature of our customer base and business. The number represents both the North and South parallels on a globe with the North parallel passing through California – the HQ of Latitude Ʒ9, and circles the world intersecting with locations in North America, Europe and Asia. The South 39th parallel cuts through South America, Australia and New Zealand.
The “flat top Ʒ” on the logo has a Latin translation of “Ezh” while the “9” is “e”. When those two are combined it spells the made up word of “Ezhe” which (per the Latitude Ʒ9 dictionary) is phonetically pronounced “easy” – the “h” is silent. Incentive Comp Made Easy (Ezhe!). As for the globe, we love travel and our worldwide customers.
Paying it forward
At Latitude Ʒ9 we are proud members of the Pledge 1% program. This Salesforce program is building a movement of corporate philanthropy. Pledge 1% helps companies leverage a portion of future success to support nonprofits in their communities through options such as employee volunteer time, company profits, product access, and equity grants. At Latitude Ʒ9 we value the opportunity to make a difference in our communities and have taken the Pledge!
